If you search Google, Facebook Groups, or YouTube for “how to improve your Amazon sponsored ad campaigns,” you are sure to find lots of content about how to make this change or that change to your campaigns to improve them.
For instance, someone might tell you to allocate your budget between your auto campaigns and manual campaigns based on a ratio. Someone else might tell you how to properly structure your PAT (product attribute targeting) campaigns. And you’re bound to find conflicting advice.
What you don’t hear a lot of people talk about when it comes to sponsored ad optimization is conversion rate optimization (CRO). CRO has very little to do with the levers you can pull in the ads manager. Rather, it has to do with ensuring you are converting the traffic that lands on your listing, including traffic from sponsored ads campaigns, at the highest possible percentage.
Here are three simple hacks and how to test them:
1) Optimize your main...