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Prior to Nectar shooting real-life product photos, photoshop was used with old product photos. The images were outdated and of low-quality.
The images didn’t fully portray the beauty of the candles, and impacted the conversion rate and sales.
Nectar’s photographer shot new product photos with great lighting and high-resolution.
The new images are now true-to-life, visually describe the products, and make them more marketable.
Pro-photography absolutely made the products shine and stand out.
Having kept old, photoshopped images would have hurt sales in the long run.
Cost of photography is minimal when you think about the return you receive from a new photoshoot.
The increase in the conversion rate and sales add back the return-on-investment (ROI) for perpetuity.
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