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Healthy Pet, a pet supply company that makes consumable products, including cat litter, was struggling to retain customers and reach new-to-brand shoppers.
As a result, Healthy Pet was losing out on sales it should have been obtaining and not growing at a fast enough rate.
Nectar’s Amazon team set up Amazon Demand Side Platform (DSP) ads to utilize Amazon’s highly visible, display ad placements.
DSP allows brands to use display and video ads to promote products and brands to exclusive audiences across both Amazon-owned sites and leading publishers’ sites.
Our goal was to generate revenue with at least a 4 ROAS by reaching untapped audiences and using retargeting and remarketing strategies.
The first step was retargeting shoppers with DSP retargeting ads for those who previously visited the product detail pages but did not purchase any products.
After setting up the retargeting ads, Nectar created top-of-funnel ads to target shoppers in-market for products like the Healthy Pet advertised products. The purpose of these ads was to acquire new-to-brand customers.
Lastly, Nectar created remarketing ads to reach previous customers who hadn’t purchased recently. Because the advertised product is consumable, remarketing was naturally a logical strategy.
These DSP strategies added almost $50,000 in revenue the first month with an 8 ROAS, and over $50,000 the second month with a 10 ROAS.
One of the products added 36% in monthly sales with a conversion rate increase of 12%.
Prior to working with Nectar, Healthy Pet had attempted DSP with another agency with poor results.
Our team’s thorough understanding of Amazon’s DSP ads and A/B testing allowed us to double our ROAS goal.
When DSP is properly managed and used for the appropriate products, it can be an extremely powerful tool.