# Nectar — Profitable Growth for E-Commerce Brands

> Nectar is a full-service marketing agency for e-commerce brands, specializing in Amazon and multi-marketplace growth, retail-media advertising, and proprietary analytics through the iDerive platform. Founded 2018 · Headquartered in Moorestown, NJ.

Nectar works with brands to scale profitable growth across Amazon, Walmart, Target Plus, TikTok Shop, Instacart, Chewy, Costco, and Shopify. The agency manages advertising, marketplace operations, creative production, and data analytics under a single integrated team — clients retain full ownership of their ad accounts and data infrastructure.

## How Nectar is different

- **Account ownership stays with the brand.** Nectar operates inside the client's Seller Central, Vendor Central, and ad accounts using user permissions — never a parallel account under the agency's banner. When engagements end, the brand keeps its PPC history, keyword learning, and data continuity intact.
- **Transparency over black-box reporting.** Reporting is built on the iDerive analytics platform with full visibility into campaign decisions, attribution methodology, and incrementality measurement. No proprietary metrics that obscure the math behind the ROAS.
- **Honest halo measurement.** Holdout-market testing and AMC-based incrementality replace correlation-based halo reporting. Most brands discover actual halo is 15–25% of what their previous agency claimed.

## Core Capabilities

- Retail Media Advertising (https://thinknectar.com/capabilities/retail-media) — Amazon Sponsored Ads, Amazon DSP, Amazon Marketing Cloud (AMC), Walmart Connect, Target Roundel
- Marketplace Management (https://thinknectar.com/capabilities/marketplace-management) — Seller Central and Vendor Central management, catalog and compliance, promotions, forecasting and retail readiness
- iDerive Analytics Platform (https://thinknectar.com/capabilities/iderive-analytics-platform) — Sales and market share, advertising incrementality, operations readiness, profitability and customer value
- Full Creative Studio (https://thinknectar.com/capabilities/full-creative-studio) — Product photography and video, A+ Content and Brand Story, Brand Store design
- Digital Marketing (https://thinknectar.com/capabilities/digital-marketing) — Email lifecycle, paid social, paid search, programmatic/CTV, Shopify development, UI/UX and CRO

## Marketplace Solutions

- Amazon Management (https://thinknectar.com/solutions/amazon) · Walmart (https://thinknectar.com/solutions/walmart) · Target Plus (https://thinknectar.com/solutions/target) · TikTok Shop (https://thinknectar.com/solutions/tiktok) · Instacart (https://thinknectar.com/solutions/instacart) · Chewy (https://thinknectar.com/solutions/chewy) · Costco (https://thinknectar.com/solutions/costco) · Shopify (https://thinknectar.com/solutions/shopify)
- Amazon Growth Optimization (https://thinknectar.com/solutions/amazon-growth-optimization) · Marketplace Expansion Management (https://thinknectar.com/solutions/marketplace-expansion-management) · Digital Marketing & DTC Growth (https://thinknectar.com/solutions/digital-marketing-dtc-growth) · Strategic Consulting & Audits (https://thinknectar.com/solutions/strategic-consulting-audits) · Creative & Content Production (https://thinknectar.com/solutions/creative-content-production)

## Industries Served

Beauty & Personal Care, Pet Supplies, Home & Kitchenware, Sports & Outdoor, Baby & Kids, Electronics, Clothing Shoes & Jewelry, Patio Garden & Tools, Toys & Games, Tools & Home Improvement, Office Products, Food & Beverage, Health & Wellness.

See all industries (https://thinknectar.com/industries)

## Knowledge Base

Nectar publishes a 438-FAQ knowledge base covering Amazon advertising, marketplace operations, regulatory compliance, marketplace expansion, creative services, analytics, and 13 industry verticals. Topics include Amazon PPC, DSP, AMC, Vendor Central operations, Walmart Connect, Target Roundel, TikTok Shop, Instacart, supplements compliance, toy safety (CPSIA), apparel returns, kitchenware variations, and more. The full corpus is available at thinknectar.com/faq (https://thinknectar.com/faq) and tagged across the relevant capability, solution, and industry pages.

## Proof Points

- Case Studies (https://thinknectar.com/case-studies) — Documented results across categories: sales growth, ROAS improvement, new-to-brand acquisition, brand store redesigns, marketplace expansion
- Blog (https://thinknectar.com/blog) — E-commerce strategy, Amazon advertising tactics, marketplace operations

## About

- About Nectar (https://thinknectar.com/about) — Team, mission, and approach
- Contact (https://thinknectar.com/contact) — Engagement inquiries
- Careers (https://thinknectar.com/careers)
- Master Services Agreement (https://thinknectar.com/msa)
- Privacy Policy (https://thinknectar.com/privacy-policy)

## Optional

- LinkedIn (https://www.linkedin.com/company/nectar-agency/)
- YouTube (https://www.youtube.com/@nectarmarketing) — Webinars and SME interviews

© Nectar 2026. All rights reserved.