Search Query Performance is one of the most actionable datasets Amazon has made available to brands, yet most teams still are not using it effectively. In this session, we’ll show you how to turn SQP into a practical tool for smarter budget allocation, stronger search visibility, and better performance across advertising, content, and conversion.
Date: Wednesday, April 1, 2026
Time: 12:00 PM EST
SQP can do far more than support reporting. Used well, it can help brands understand where they are overinvesting, where they are underexposed, and where to focus next for more efficient growth on Amazon.
In this webinar, we’ll cover how to:
SQP can do far more than support reporting. Used well, it can help brands understand where they are overinvesting, where they are underexposed, and where to focus next for more efficient growth on Amazon.
Learn how to identify search terms where you already have strong organic traction and where additional paid spend may be adding limited incremental value.
Spot high-intent queries where your conversion is strong but your visibility is too low, helping you focus on the budget where the upside is greatest.
Use the SQP funnel to understand whether performance issues are tied to visibility, click-through rate, or conversion, and what that may signal about pricing, content, reviews, or PDP quality.
See how to use SQP as an ongoing indicator of search share and competitive position without turning it into a reporting exercise that lacks action.
See why industry leaders choose our platform for seamless webinars and virtual events.
Jason is the Co-Founder and Co-CEO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With a deep expertise in advanced advertising strategies and retail media, Jason helps 7 and 8 figure brands break through growth ceilings by shifting their focus from top-line vanity metrics to highly profitable, incremental market share gains.
Harriet Carson brings over a decade of expertise in retail media, with a proven track record of scaling consumer brands profitably on Amazon. Specializing in strategic media planning and full-funnel campaign execution, Harriet bridges the gap between data-driven decision-making and performance strategy to help brands maximize advertising ROI.
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Find clear, concise information about our webinars and registration process below.
Join the live session and learn how to cut ad waste and
scale growth with search query performance (SQP)
