If you are a brand owner or a seller on Amazon, you know how important it is to have a strong online presence. One of the most valuable tools you can utilize on the Amazon platform is your brand store. In this blog, we’ll go over 10 reasons why investing in your Amazon brand store is essential for success.
When customers visit your Amazon brand store, they will not be distracted by ads from competitors or Amazon — your products are the sole focus of their attention, increasing the chances of them making a purchase.
You can analyze customer behavior and tailor the layout of your store to provide the best shopping experience for them based off of the available data.
When customers search for your brand on Google, they are significantly more likely to find your Amazon brand store at the top of the search results.
Amazon Posts is a tool that allows you to create shoppable content that appears in the Amazon feed. One of the main points of the tool is getting shoppers to follow your store.
Amazon's Manage Your Customer Engagement (MYCE) tool allows you to email followers of your brand store about new product launches and product promos.
Sponsored Brand store spotlight ads and Amazon's Demand Side Platform (DSP) can help increase the visibility of your store and drive more sales.
Our experience has repeatedly shown that properly optimized Amazon brand stores have a higher average units per order and average order value than the average at the account level.
In our experience, properly optimized stores account for 8-10% of a brand's reliable revenue on the channel — highlighting the importance of investing in your brand store to increase sales and revenue.
You can use your store to launch new products, which is really effective if you get a lot of traffic. By featuring new products prominently on your store homepage, you can generate interest and excitement among your customers. You can more easily feature them in a way that both helps them and the existing product lineup.
Amazon provides Store Insights, a tool that allows you to analyze customer behavior and track the performance of your brand store. This data is a treasure trove of information that can be used to inform other parts of your Amazon business and help you make data-driven decisions.
Investing in your Amazon brand store is essential for continued success on the platform. By optimizing your store and utilizing its many features, you can increase visibility, drive traffic and sales, and build a loyal customer base. At Nectar, we’ve seen firsthand the results of a properly optimized store.
For more examples of some of our storefront designs, check out our Graphic Design Portfolio for an idea of what your store could be. Then check out one of our many case studies that show the results of a store redesign — the numbers don’t lie.
