Nectar Blog

Retail Media vs. Brand Media: How to Untangle the Budget Fight in 2026

Retail media and brand media aren't competing channels — they're competing for the same pocket. Here's the 3-phase framework Nectar uses to realign budgets around objectives, not last year's sales split.

Act on Amazon Brand Lift in 10 Days for Marketers & Agencies

Practical, practitioner-first guide to set up Amazon Brand Lift, read results (often in 10 business days), interpret lift, and run alternatives when...

1500px Zoom & Workflow: Walmart Images for Mid Market & Enterprise

Combine Walmart's specs with a production workflow: build 2200×2200 masters, ensure 1500×1500 zoom, GTIN filenames, and QA at scale.

30 Minute Heatmap for Amazon Ads Dayparting That Cuts Wasted Spend

Export 28 days of hourly Amazon data, build a heatmap in 15 to 30 minutes, then test conservative 15 to 25% schedule changes to lift ROAS.

1,000px Zoom: Amazon Image Requirements Checklist for Sellers

Follow Amazon's enforced image rules with a seller ready export checklist and conversion tips. Fix main-image gaps, unlock 1,000px zoom, and export...

A Dozen Sizes: Amazon DSP Specs and Workflow for Creative Teams

Checklist pairing Amazon DSP specs with Nectar workflow: 2x mobile exports, asset level moderation, and a testing sequence to cut rejection cycles.

Use 10 Include Groups: Amazon DSP Targeting for Brands & Agencies

Amazon DSP targeting for brands and agencies. Actionable layering: include/exclude builds with 10 include groups, contextual targeting, DPVR.

2026 Document First Invoice Fixes for Amazon Restricted Product Sellers

A document-first, 2026-updated playbook for Amazon sellers: fix the invoice and certification errors that trigger rejections, meet category rules, and...

Avoid TCPA Suits: 4 SMS Marketing Compliance Rules for U.S. Brands

U.S. SMS marketing compliance: four essentials, brand named written consent, instant STOP and HELP, carrier registration, auditable consent records.

Prevent a 30 Day Decline: U.S. Walmart Marketplace Requirements

U.S. sellers: avoid Walmart Marketplace rejections. This 2026-validated checklist names the exact documents, the five onboarding stages, and pre-submit...

Avoid Rejection: GTIN Exemption on Amazon, Match Brand, Use 2–9 Photos

Use a Seller Central preflight: exact brand match, 2 to 9 real photos, and a manufacturer letter template to apply for GTIN exemption and avoid rejection.

$50,000 Minimum for Mid Market Amazon DSP and Total Advertiser Cost

Mid market brands: budget Amazon DSP by forecasting total advertiser cost, including media, audience fees, measurement, and creative. Includes a 5 step...

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