Our in-house creative team builds marketplace content that converts — photography, video, A+ Content, and brand stores engineered on shopper behavior data, not guesswork.
Creative That Drives Growth
Data drives every creative decision we make. Our designers and photographers work inside the same room as our strategists, so the research shapes the output — and the output performs.
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Irresistible Content. Undeniable Data.
Every client brief starts with a deep diagnostic pass. We audit performance metrics, shopper demographics, search behavior, competitor creative, and category benchmarks then build the creative strategy around what the data says will move sales, not what looks good in a mood board. No two clients get the same playbook, because no two categories reward the same creative approach.
Our Creative Strategy Process
Conceptualize
We begin where you are, immersing ourselves in your brand and product and applying our platform expertise to map a solution based on your specific needs and pain points.
Strategize
Next, we dig into the details. We design a creative strategy based on our in-depth research into target demographics, performance metrics, YOY trends, merchandising, SEO, and more.
Execute
Our creatives then do what they do best, executing the strategy with premier graphic design, photography, videography, and copywriting. Aligned with your brand identity, tone, and vision.
Optimize
The result is a fully optimized customer experience. We’ve driven incredible growth with Amazon Storefronts, A+ pages, Brand Stories, and PDPs, as well as DTC Websites, Shopify, Brand Identities, and Advertising.
Scroll-Stopping Media Production. Made In-House.
Our New Jersey-based studio delivers professional photography, video, and 3D motion renders custom-fit to your brand and primed for conversion on Amazon, Shopify, and beyond.
Photography
Spotlight your brand with full-service, beautiful lifestyle and product photography, optimized to convert according to your platform, audience, and strategy.
Targeted Videography
Cinema-quality video, shot and produced by our crew of videographers, set designers, stylists, and writers. Elevate your presence with everything from aspirational brand messaging to product demos and educational videos.
3D Motion
Utilizing the latest in 3D motion technology, we create high-impact, visually striking 3D design, animation, and motion graphics to showcase your product in ways far beyond the limits of real-life environments.
Testimonial
“We’ve partnered with Nectar on some of our most important brand shoots, especially for MOZO® and LILA™, and they’ve absolutely delivered every time. They get what it means to build a brand, not just shoot a product. From moodboards to final selects, they’re collaborative, buttoned-up, and always thinking about how creative will flex across channels.
For SHOES FOR CREWS® portfolio of brands we rely on storytelling and distinct identity, Nectar helped us capture visuals that feel true to who we are, bold, human, and ownable. They’ve become a trusted extension of our team, and I’m always confident going into a shoot with them.”
Graphic Design
Combining our platform expertise, artistic talent, and hard-won merchandising and messaging strategies, our US-based design team specializes in capturing attention, keeping it, and guiding the customer to purchase.
Brand Stores
The brand store is just you and the customer. We optimize every segment from a shopper-centric point of view.
Listing Graphics
Listing images are often the customer's first point of contact. We weave a coherent visual narrative that informs, clarifies, and inspires confidence.
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A+ Content
A+ is highly valuable, below-the-fold content. Nectar fully capitalizes on this space as a last point of contact to further inform, engage, and inspire buyer confidence.
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SEO Copy that Converts
Our expert copywriters blend persuasive brand and product messaging with deep SEO insights to create content that not only resonates with your audience but also significantly improves organic ranking and drives qualified traffic.
Creative Studio Services
Our Partners Matter
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Trusted By Leading Brands
Case Studies
Explore how Nectar’s strategic creative transformed performance for our partners, instrumental in helping them achieve market leadership and unlock new avenues for growth.
FAQ
Clicks without sales on Amazon PPC almost always trace to one of four causes: a listing that converts poorly (bad main image, thin bullets, no reviews), a price above category norm for your star rating, search terms that don’t match buyer intent, or mobile placements where your A+ Content doesn’t render well. Pull a 14-day Search Term Report and audit your top-10 converting and non-converting ASINs before touching bids.
Amazon’s main image requirements: pure white background (RGB 255,255,255), product filling 85% of the frame, minimum 1,600 pixels on the longest side for zoom to enable, and no text, watermarks, or promotional overlays. The image should show the actual product in the exact variant a shopper receives — no lifestyle context, no hands holding it, no packaging unless packaging IS the product. Amazon’s automated compliance system is aggressive; a single background speck can fail the check and send you into a manual review queue that takes days. Most main-image failures are preventable at the shoot with tight production briefs.
6 to 45 seconds is the Amazon range; 15–20 seconds is the sweet spot for most categories. Videos under 10 seconds feel like banner ads; over 30 seconds, viewership drops sharply as shoppers scroll. The first 2 seconds need the product hero in frame — Amazon auto-plays muted, and shoppers decide whether to stop scrolling before any voiceover lands. Spec details: 16:9 or 1:1 aspect, MP4 or MOV, no overlaid "click here" or pricing claims (moderation rejects those).
Amazon's Manage Your Experiments (MYE) tool runs native split tests on main images, titles, bullets, and A+ for Brand Registered sellers with an ASIN that has enough traffic volume (roughly 1,000+ sessions/month). Tests run 4–10 weeks and require no third-party tool. For ASINs under that volume, PickFu gives you panel-based testing — not a true A/B, but decent signal when MYE isn't viable. What doesn't work: swapping the main image manually and eyeballing the before/after, because seasonality and ad spend will confound anything you see.
When your catalog crosses ~30 SKUs with color or material variants. Photography costs roughly $150–400 per final image at professional quality — a 60-SKU catalog with 7 images per SKU is a $60K+ photo budget. 3D asset creation costs $800–1,500 per hero product one-time, then every variant, angle, and lifestyle composition costs under $50 to render. The break-even is usually at 30–50 SKUs depending on variant complexity. 3D also pays dividends when you need updated images for seasonal campaigns or new packaging — a production change in 3D is hours, in photography it's a reshoot.
Large catalogs need category-driven Store layouts: landing page drives into subcategory pages (e.g., "Skincare > Cleansers > Hydrating Cleansers"), each with shop-the-look or shop-by-use-case modules. Hero-SKU brands need narrative-driven Stores: single-page deep dive with product hero at the top, usage scenarios, ingredient story, ambassador/UGC section, and a single "shop all" endcap. The mistake we see with both: brands treating the Store as a catalog mirror. A Store that just replicates the PDPs doesn't earn external traffic or repeat visits — it needs content that a shopper can't get on individual listings.
All three, layered. Main image shows product in white-background hero shot (Amazon requirement). Secondary images include: (1) before/after if you have defensible documentation; (2) clinical or consumer-study callouts with methodology visible; (3) UGC-style hero shot showing the product in a natural context; (4) comparison/infographic addressing the category's most common buyer objection. Skincare conversion is heavily driven by trust signals — shoppers cross-reference reviews, A+ Content, and secondary images before adding to cart. Missing clinical data in a claims-heavy category is usually where conversion breaks down.
