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Nora Fleming, a brand celebrated for its unique and charming home and kitchenware, sought to enhance its Amazon presence and boost conversions in a fiercely competitive market.
Despite a strong product offering, Nora Fleming’s conversion rates on Amazon were not reaching their potential.
They turned to Nectar for a strategic redesign.
Nectar embarked on a comprehensive brand store redesign with the following strategic initiatives:
Product Placement Optimization: Moving products to the forefront for easier discovery, aiming to simplify the consumer's path to purchase.
Complementary Product Strategy: Nora Fleming's products lent themselves to strategic positioning to encourage purchases of complementary products to increase basket sizes.
Efficiency in Navigation: Streamlining the user journey within the brand store to facilitate quicker decision-making and conversion.
Analytical Approach: Using data-driven insights to inform design choices and enhance user engagement.
The new brand store went live and saw immediate improvements in performance:
Conversion rate Increase: Within 30 days the conversion rate increased by 20.3%
Month-over-Month Increase: Increase in brand store sales of 70% from the month before brand store launch.
Year-over-Year Growth: Brand store sales increased by an amazing 159% compared to the same period in the previous year.
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