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Healthy Pet, a pet supply company that makes consumable products, that includes ökocat and their cat litter, was struggling to retain customers and reach new-to-brand shoppers.
As a result, Healthy Pet was losing out on sales it should have been obtaining and not growing at a fast enough rate.
These DSP strategies added 36% in revenue with a conversion rate increase of 12%.
The first month provided a 8x ROAS, the second month provided a 10x ROAS.
Prior to working with Nectar, Healthy Pet had attempted DSP with another agency with poor results.
Our team’s thorough understanding of Amazon’s DSP ads and A/B testing allowed us to double our ROAS goal.
When DSP is properly managed and used for the appropriate products, it can be an extremely powerful tool.
Utilizing data-driven insights to boost sales performance and optimize budget allocation for maximum ROI.
ExploreNew high-quality photography accurately represented products, and drove increased conversion rates and sales.
ExploreNectar's comprehensive redesign of an Amazon brand store doubled the homepage conversion rate.
ExploreOvercoming ad spend issues and seasonality with precise segmentation and strategic spend management, fueling sustainable growth.
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