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Over and Back, an experienced dinnerware brand with success in brick-and-mortar retail, wanted to enter the Amazon e-commerce space. With no prior online presence, they turned to Nectar to craft a launch strategy that would capture the market and lead to profitable growth.
Nectar developed a comprehensive strategy starting from account setup through creative asset development, keyword research, and a full-funnel advertising plan. It would be challenging as in a competitive market with no brand awareness. There was an expectation to arrive successfully and remain competitive given their historic retail success. The pressure was on.
Nectar crafted a strategic roadmap to launch Over and Back on Amazon, ensuring a smooth transition into e-commerce while building a strong brand presence and driving sales:
In under 5 months from launch:
Over 800k in Total Sales
(60% Ad Sales and 40% Organic Sales).
*Note that this was over double Nectar's original projections.
Optimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.
ExploreGlobal Amazon strategy boosts the brand: Enhanced ads, keywords diversification, and campaign optimization drive sales surge.
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