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In the highly competitive nutritional supplements category on Amazon, Doctor's Best faced a significant strategic challenge: driving meaningful new customer acquisition while maintaining profitable costs per click (CPCs).
Amidst intense competition for placements, their existing non-branded campaigns struggled to attract sufficient new-to-brand (NTB) volume, impacting efficient growth, a critical need in today's dynamic market landscape.
Doctor's Best required a sophisticated strategy to efficiently reach and convert high-value shoppers unfamiliar with their brand, ensuring marketing investments delivered clear ROI.
Nectar deployed a sophisticated strategy, leveraging the advanced capabilities of Amazon Marketing Cloud (AMC) within our data analytics platform, iDerive to build and activate high-value custom audience segments:
Building Sustainable Competitive Advantage
This targeted initiative proved that leveraging advanced analytics within a decisive strategy can cut through category saturation.
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