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In the highly competitive nutritional supplements category on Amazon, Doctor's Best faced a significant strategic challenge: driving meaningful new customer acquisition while maintaining profitable costs per click (CPCs).
Amidst intense competition for placements, their existing non-branded campaigns struggled to attract sufficient new-to-brand (NTB) volume, impacting efficient growth, a critical need in today's dynamic market landscape.
Doctor's Best required a sophisticated strategy to efficiently reach and convert high-value shoppers unfamiliar with their brand, ensuring marketing investments delivered clear ROI.
Nectar deployed a sophisticated strategy, leveraging the advanced capabilities of Amazon Marketing Cloud (AMC) within our data analytics platform, iDerive to build and activate high-value custom audience segments:
Building Sustainable Competitive Advantage
This targeted initiative proved that leveraging advanced analytics within a decisive strategy can cut through category saturation.
Focused advertising strategy and eliminated wasteful ad spend to enhance sales performance and profitability.
ExploreStreamlined Amazon strategies from access to data insights like never before, leading to massive growth.
ExploreLaunching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.
ExploreRevitalizing a brand's online store by enhancing UI/UX, streamlining navigation, and showcasing top-selling products to drive sign
Explore