Transforming Souper Cubes' Shopify Website

$

164

K

X

%

Increase in Net Sales

Nectar was no stranger to Souper Cubes. They’d already transformed their Amazon presence and helped overcome their problems with seasonal dips after the holidays. The team also saw the opportunity to transform the rest of its digital presence.

Souper Cubes embarked on a journey with Nectar, aiming to bolster its Shopify website's functionality, improve its digital marketing strategy, and significantly drive sales growth amidst the challenges of an increasingly competitive market.

Project Overview:

The collaboration focused on several critical areas: optimizing the Shopify platform for better user engagement, implementing effective marketing strategies, and enhancing the website's aesthetic appeal to align with Souper Cubes' branding.

Challenges

1

Outdated website

2

Generic Ads

3

Catalog Optimization

4

Content Enhancement

Solutions

Website Optimization:

Updated the homepage to better reflect Souper Cubes’ brand and product offerings.
Enhanced product detail pages (PDP) with new icons and variant imagery, ensuring products were front and center.
Improved collection pages for easier navigation and product discovery. For example, renamed "No Mess Utensils" to "Utensils & Accessories" to encompass new products.
Mobile optimization was a key focus, with a custom script developed for a partner request, enhancing the mobile user experience with scrolling effects for expanded images.

Product Launches and Promotions:

Introduced new products with tailored product descriptions and custom icons, adding to Souper Cubes’ product lineup.
Launched new bundles, showcasing product combinations to encourage larger purchases.
Initiated a back-in-stock flow, setting up an automated system for customers to be notified when out-of-stock products were available again.

Content and Blog Strategy:

Devised and executed a comprehensive blog strategy to boost organic traffic and engagement. Updated top-visited blogs for optimization and improved performance, leveraging content as a tool for growth and customer education.

Paid Advertising Campaigns:

Launched targeted paid media campaigns on Google & Bing, focusing on driving brand visibility and sales.
Employed Nectar's custom best practices for paid media, optimizing for high-converting generic keywords and addressing genericide by segmenting keywords based on additional attributes.
Excluded previous customers from all campaigns to concentrate on new customer acquisitions, refining the strategy for efficiency and effectiveness.
Implemented more automation tools in Google/Bing for smarter bidding and campaign management.

Results

An increase of 164% in net sales compared to the previous period, alongside a significant year-over-year growth (14.2%).
The total number of orders saw an uplifting surge of 148%.
Paid Media Efficiency: Google & Bing ad revamps resulted +581% in conversions and revenue 566% from paid media efforts.
Achieved a Top Quality Store rating in Google Merchant Center
Every month showed an increase YOY (before/after Nectar)

Before

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