A data-driven overhaul of Amazon advertising for a Vendor Central brand

$

153

K

X

%

Ad-Attributed Sales Growth

Epson is a global leader in printers, projectors, and imaging technology. As a Vendor Central brand, Epson faced limited visibility into keyword-level demand, making it difficult to allocate advertising spend efficiently and identify true growth opportunities.

Nectar restructured Epson’s Amazon advertising strategy using search query performance insights and iDerive analytics. The result was a 153% increase in ad-attributed sales with nearly flat ad spend, driven by disciplined analysis of gaps in search term strategy and shifting towards a surgical allocation of ad $ against these untapped market opportunties

Challenges

1

Vendor Central Data Limitations

2

Inefficient Budget Allocation

3

Market Share Blind Spots

4

Product and Keyword Misalignment

Solutions

Unlocked Search Query Performance Access

Nectar enabled access to Brand Search Query Performance data for Epson, providing visibility into keyword-level purchase share and competitive positioning that was previously unavailable in Vendor Central.

Mapped Keyword-Level Market Share‍

Search query data was analyzed to identify where Epson was over-indexed, under-indexed, or losing share. This surfaced clear demand gaps and areas where spend was inefficient or non-incremental.

Rebuilt Keyword and ASIN Prioritization‍

Keywords and products were reclassified based on measurable demand and opportunity. Newer and higher-margin products were aligned with search terms where Epson had room to gain incremental share.

Reallocated Advertising Spend‍

Budget was shifted away from low-impact keywords and products toward high-intent search terms with validated growth potential. Total ad spend was kept nearly flat while improving efficiency.

Monitored Incrementality and Adjusted

Purchase share and performance were tracked post-reallocation to ensure gains were incremental and sustained, allowing for continued refinement without expanding budget.

‍

Results

During Q4, Amazon’s most competitive period, Epson’s restructured advertising delivered measurable gains without expanding budget.

Ad-attributed sales increased by 153%.
Total revenue increased by 15%.
Units sold increased by 24%.
Ad spend increased by only 3%, remaining effectively flat relative to performance gains.

These results were driven by improved demand alignment and disciplined budget reallocation rather than incremental spend.

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