Epson

Epson. Ad-Attributed Sales Increased by 153% With Flat Spend.

InDUSTRY:

Electronics

TOPICS:

Advertising

Vendor Central Analytics

Search Query Performance Analysis

Budget Reallocation

iDerive Platform Implementation

$

153 K

X

%

Ad-Attributed Sales Growth

Epson is a global leader in printers, projectors, and imaging technology. As a Vendor Central brand, Epson faced limited visibility into keyword-level demand, making it difficult to allocate advertising spend efficiently and identify true growth opportunities.

Nectar restructured Epson’s Amazon advertising strategy using Brand Search Query Performance insights and iDerive analytics. The result was a 153% increase in ad-attributed sales with only a 3% increase in ad spend, driven by disciplined demand alignment and budget reallocation.

Challenges

1

Vendor Central Data Limitations

2

Inefficient Budget Allocation

3

Market Share Blind Spots

4

Product and Keyword Misalignment

Solutions

Strategy

Nectar unlocked access to Brand Search Query Performance data and paired it with iDerive’s proprietary platform tools to build a clear growth and incrementality roadmap. The strategy focused on measurable opportunity, keyword and product segmentation, and strict budget efficiency.

Execution

Unlocked Search Query Performance Access‍

Enabled access to Brand Search Query Performance data, providing visibility into keyword-level purchase share and competitive positioning.

Mapped Keyword-Level Market Share‍

Analyzed search query data to identify where Epson was over-indexed, under-indexed, or losing share, surfacing demand gaps and inefficient spend.

Rebuilt Keyword and ASIN Prioritization‍

Reclassified keywords and products based on measurable demand and opportunity. Aligned newer and higher-margin products with search terms where incremental share could be gained.

Reallocated Advertising Spend‍

Shifted budget away from low-impact coverage toward high-intent search terms with validated growth potential, while keeping total spend nearly flat.

Monitored Incrementality and Adjusted‍

Tracked purchase share and performance post-reallocation to ensure gains were incremental and sustained.

Results

During Q4, Amazon’s most competitive period, Epson’s restructured advertising delivered measurable growth without expanding the budget.

Ad-attributed sales increased by 153%.
Total revenue increased by 15%.
Units sold increased by 24%.
Ad spend increased by only 3%, remaining effectively flat relative to performance gains.

These results were driven by improved demand alignment and disciplined budget reallocation rather than incremental spend.

Before

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