Bedgear

Growing Amazon Sales Through Full-funnel Advertising and Premium Content

InDUSTRY:

Home & Kitchen

TOPICS:

A+ Content

Brand Store Redesign

Catalog Management

Inventory Management

Keyword Research

Prime Day

Advertising

$

55 K

X

%

YoY Increase in Sales

Bedgear, a leading brand in performance bedding, aimed to significantly boost its presence and sales on Amazon.
Bedgear experienced issues in FBA implementation and inventory management. They also needed new content to enhance the shopping experience.

It should be noted that Bedgear is on the pricier side in a market with stiff competition and needed every advantage to stand out.

Bedgear partnered with Nectar to achieve impressive growth and enhance its product listings, resulting in substantial year-over-year improvements.

Challenges

1

FBA Implementation

2

Inventory Management

3

Content Enhancement

4

Challenging Price Point

Solutions

Nectar employed a comprehensive approach to address Bedgear’s challenges and drive growth:

FBA Expansion: Focused on expanding FBA listings to 180 offers, optimizing top categories for increased revenue.
‍
Inventory Management: Provided monthly forecasts to ensure a healthy inventory position, avoiding stockouts and overstock situations.
‍
Content Enhancement: Achieved Premium A+ Qualification and created 15 standard A+ pages, enhancing product listings and driving higher conversions.
‍
Leveraged full-funnel advertising tactics (including the continued use of Sponsored Brand Video) to increase brand awareness and drive sales, particularly around key events like Amazon Prime Day.
‍
Quarterly and Monthly Planning: Regular planning and adjustment to strategies, including navigating leadership changes at Bedgear, ensuring alignment and success.

Results

55% YoY increase in sales.
‍
236% growth in Prime Day sales.
‍
Revenue increased by 62% from new storefront design.
‍
Mattress Protector sales increased by 261%.
‍
Bed Sheets sales soared by 776%.
‍
Attracted 63% more new customers YoY, with repeat customers surging by 59%.

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