Ask your marketplace data anything. Get the answer in dollars.
Cue lets your team query your entire Amazon business in plain language and get answers measured in contribution margin and true incrementality, not vanity ROAS. Analysis that used to take an analyst most of a week now comes back the same day.
Most brands are sitting on the answer. They just can't get to it fast enough.
Your Amazon Marketing Cloud data, your sales, your ad spend, and your margin already hold the next decision. The opportunity is speed: finding the profitable move and acting on it before the moment passes. That is what Cue is built to do.
Meet Cue
The AI workflow layer built on iDerive
Cue turns your unified marketplace data into answers and actions, with your Nectar team steering.
Ask in plain language
Pose a question the way you'd ask an analyst. Cue queries your live iDerive data and answers in business terms, not spreadsheets.
Answers in dollars
Because every dollar of spend and every Amazon fee is tied back to a product and a search term, Cue answers in contribution margin and incrementality, not vanity ROAS.
Your playbooks, automated
Advertising audits, search-query-performance analysis, business reviews, and forecasting run as repeatable workflows built on how Nectar actually operates.
Build your own workflows
Describe what you want and Cue assembles the analysis, with your objectives and context built in. No engineering required.
Scheduled and delivered
Recurring reporting and monitoring run on a schedule and land where you work, so the insight shows up without anyone chasing it.
See it for yourself
Query your own data directly, with your information private to your account. Hold your team accountable in real time instead of waiting for a monthly deck.
Connect it to Claude
Bring your own Claude. Through the iDerive MCP, connect iDerive directly, ask your marketplace data questions in plain language, and build custom dashboards on the fly.
Featured · iDerive MCP
Connect iDerive to Claude
You do not have to wait for a report, or even open a dashboard. Through the iDerive MCP, a secure connector for AI assistants, you can connect iDerive directly to Claude and ask your own marketplace data questions in plain language. Your AMC audiences, sales, and margin, answered in seconds, in dollars.
"What did competitor-conquest audiences cost me against new-to-brand target this month?"
Claude answers, in dollars
$61 per new-to-brand order, 11% under target, driving $180K in incremental contribution margin. Two of five audiences are carrying it.
The data foundation
Built on iDerive, so the answers are grounded in your real numbers
Cue is only as good as the data underneath it, and iDerive gives it a single, unified view. Sales, advertising, operations, and profitability, across Amazon, Walmart, and the other marketplaces you sell on, down to the SKU and the search term. Amazon Marketing Cloud audiences, Search Query Performance, and Brand Analytics sit alongside your full 1P and 3P P&L, so a question about growth is always answered against profit.
Building a custom audience in Amazon Marketing Cloud is table stakes. Knowing which audiences actually grow the business, and acting before the opportunity moves, is where most brands stall. Cue reads your AMC audiences alongside your sales, ad spend, and margin, so you can see which segments are incremental, what new-to-brand really costs against target, and where the next dollar earns the most. That same read drives activation across DSP and audience-based bid modifiers on Sponsored Products and Sponsored Brands, then measures whether it worked, in dollars.
1
Understand
Unified AMC, sales, and margin, queried in plain language.
2
Act
Audiences deployed across DSP and Sponsored Ads.
3
Measure
Incrementality and new-to-brand, in contribution margin.
Cue does the retrieval and the first pass. Your Nectar strategists own the judgment.
The technology makes the team faster and sharper. It does not replace the operator who knows your brand.
The proof
The proof is in the numbers, measured in dollars
A five-day analysis, answered the same day.
153%
Epson
Ad-sales lift with flat spend
~85%
Petmate
New-to-brand order growth
55.4%
Boxie
Ordered revenue on 0.5% more spend
14.21x
ChuckIt!
DSP ROAS
+19%
TYR
Revenue year over year
Recently named Amazon agency of record for Vitamix, in a multi-year partnership powered by iDerive.
"A custom audience is only as valuable as your ability to prove it moved the business. Cue gives our team and our clients the same answer, in dollars, the same day."
