Target Plus Marketplace Management
Premium Marketplace Positioning for
Brands
Target Plus isn't a marketplace you can just sign up for. It's invitation-only, and that gatekeeping is the point — it's how Target keeps the catalog curated and its 50M+ Target Circle members trust the brands they see. For growth-stage brands, the combination of a selective third-party marketplace, 1,900+ physical stores, and Target Roundel retail media is positioning you can't replicate on Amazon.
Anyone can sell on Amazon or Walmart. Target picks its sellers — and that selectivity transfers trust to your brand the moment you're listed. Being on Target Plus means Target decided you were worth the shelf space. Target shoppers act on that signal: they're 23% more likely to try a new brand they find on Target.com than on other retail sites. That's not positioning you buy. It's positioning Target assigns.
Nectar runs Target Plus from application to scaled catalog. We've gone through Target's onboarding enough times to know what they're actually looking for — the merchandising standards, the compliance documentation, the pace of communication that keeps you in good standing with Target's category buyers — not just what the public guidelines say.
Target Plus Services
Target Roundel: Reaching High-Value Customers Across Digital and In-Store
Target Roundel is Target's retail media network, and it's one of the few places you can target shoppers on verified, first-party purchase behavior — not inferred demographics. Because Target Circle tracks both online and in-store purchases, Roundel can target based on actual buying patterns and store visits, not a probabilistic lookalike audience.
What makes Roundel particularly powerful is the ability to reach Target guests both digitally and in physical stores. In-store audio ads, endcap displays, and Cartwheel promotions complement digital search and display advertising, creating cohesive omnichannel campaigns that drive both online and brick-and-mortar sales.
Our Target Roundel specialists develop integrated campaigns that align digital advertising with in-store merchandising opportunities. For brands with existing Target store distribution, we coordinate Target Plus online expansion with retail media support, ensuring consistent messaging and maximum market penetration.
