Your Next Stage of Growth on Amazon Runs Through DSP

Why Now

Custom audiences stopped being a DSP-only tool this year. The same audience definitions built in AMC now adjust bids inside Sponsored Products, so brands with a real audience strategy compound it across every ad dollar. If your DSP program still looks like retargeting plus a monthly report, the gap between you and them widens every quarter.

• $150M+ Ad spend managed
• $2B+ In annual marketplace sales
• 100+ Brands across CPG, beauty, pet, home, apparel

What We'll Cover

• Why growth slows: You have already bought most of the shoppers searching for you. The next customer has to come from somewhere else.

• Customers search can't reach: The shoppers that drive real growth, people buying from competitors, past customers who drifted away, and new entrants to your category, and how DSP and Sponsored Products reach them.

• Is it actually working: How to tell whether DSP is bringing in new customers or taking credit for sales you would have gotten anyway.
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• ‍What good looks like: What a well-run DSP program should deliver in the first 90 days, and the questions that show whether yours is on track.