Title75, a free AI skill from Nectar
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What Comes Back
- Brand, flavour, size and pack are read from your report columns, never parsed out of the old title.
- "16-Ounce Bags (Pack of 2)" compacts to "2x16 Oz" before anything is cut. Differentiators go last.
- Fills to 72 of 75 where supported terms exist, and stops short rather than padding. This one stopped at 70.
- The field is new, so it is empty on nearly every listing, including the ones already under 75 characters.
- Every claim traces to a bullet or attribute in your own copy, and the workbook records which one.
- Thin source copy yields a short Highlight, never an invented one. Empty reads "No source copy", not PASS.
- Ranked by overage severity, worst first, because that is how hard Amazon's own rewrite will hit each listing.
- Supply revenue figures and it re-ranks by revenue against severity instead.
- Push the whole catalog in one pass, or split it into waves so no single rewrite pattern lands everywhere at once.
- The workbook is checked against your input file by a separate pass, so validation is never self-reported.
- Duplicate ASINs and a missing current title are the only two blockers. Anything else missing lowers a score instead.
- Lengths and validation are live formulas, so they update as a reviewer edits in Sheets or Excel.
The Change, in 30 Seconds
What You Get
How It Works
Who Built This
- An account with Claude, ChatGPT, Gemini, Perplexity or Grok, free or paid
- Sellers: the Category Listings Report from Seller Central
- Vendors: the catalog exports from Vendor Central
- Or even a plain ASIN and title list
Questions, Answered
Since July 27, 2026, Amazon limits product titles to 75 characters including spaces in every category except Media, roughly half the previous length. Titles over the limit are being replaced by Amazon's own AI, and brand-registered sellers get a 14-day window to review each batch. Amazon also added Item Highlights, a new 125-character searchable field under the title.
Item Highlights is a new 125-character searchable field Amazon began displaying beneath product titles on August 10, 2026. It carries the descriptive detail that no longer fits in a 75-character title. Because it is new, it sits empty on virtually every listing on Amazon today, including compliant ones. Title75 drafts it for every product in your scan.
Amazon rewrites your non-compliant titles with its own AI, built from its relevance model and your listing's backend data. Brand-registered sellers get 14 days to review each batch; sellers without Brand Registry get no review at all. The exposure concentrates in best sellers: on catalogs we audited, non-compliant products carried roughly three times their share of revenue.
An account with an AI assistant (the complete experience runs in Claude, free or paid), plus one standard report from your own Amazon account: the Category Listings Report for Seller Central, the Retail Analytics catalog export for Vendor Central, or even a plain list of ASINs and titles. The tool includes exact click-paths for each report.
No. Title75 never asks for Amazon credentials and never connects to your account. The report you download is the entire data path, and all processing happens inside your own AI session. You review everything and upload approved changes back to Amazon yourself.
Yes. Vendor Central catalogs run through the Retail Analytics catalog export for the whole-catalog scan, and the Catalog Item Spreadsheet adds bullets and descriptions for richer rewrites. The largest catalog processed to date was a 16,705-product Vendor Central account, scanned in minutes.
Yes. It costs a work email, and that's all: no credit card, no trial period, no locked features. Nectar is an agency, and the model is plainly stated: some brands that use the free tool will want help running the rollout at scale.
Through the same standard report flow you started with. The workbook is built for review first: check a sample of about 25 rewrites, set your house style, approve the rest in batches, then upload the approved file to Amazon yourself. Nothing changes on your listings until you put it there.
Your Catalog Has a Deadline. Meet It on Your Terms.
