Walmart Connect Advertising
Advertising on America's Second-Largest Retail Media Network
Walmart Connect is the retail media advertising platform for Walmart.com, Walmart's mobile app, and Walmart's 4,600+ physical stores. As the second-largest retail media network in the United States (after Amazon Advertising), Walmart Connect provides access to Walmart's 230+ million customers who shop across online and in-store channels.
Walmart Connect's competitive advantage is omnichannel reach - you can advertise to customers shopping online, then influence their in-store purchases through store-based media like self-checkout displays, TV walls, and Walmart Radio. This unique capability makes Walmart Connect especially powerful for CPG brands with both dot-com and brick-and-mortar distribution.
Our team manages campaigns from strategy through execution: campaign planning, creative optimization, bid management, and performance analysis. Every decision is informed by iDerive analytics and tied to contribution margin. Built for Walmart's platform, not adapted from an Amazon playbook.
Walmart Connect Ad Formats: Search, Display, Video, and In-Store Media
Sponsored Products (Walmart's equivalent to Amazon Sponsored Products) appear in search results and product detail pages, driving high-intent traffic to your listings. These keyword-targeted ads capture shoppers actively searching for products like yours, delivering strong conversion rates and ROAS. Our team optimizes keyword selection, bid strategies, and negative keyword lists to maximize efficiency.
Sponsored Brands promote your brand and product catalog through headline search ads and custom brand pages. These premium placements build brand awareness, drive consideration, and direct traffic to curated product collections. We create compelling creative (headlines, logos, lifestyle images) and optimize targeting to reach high-value shoppers most likely to convert.
Display and Video Ads reach customers across Walmart.com, the Walmart app, and Walmart's network of partner sites. These awareness-focused ads use Walmart's first-party data for precise audience targeting (demographics, purchase history, browsing behavior) and appear in high-visibility placements throughout the shopping experience. Display campaigns build consideration and drive traffic that converts over time.
In-Store Media uniquely reaches Walmart's massive foot traffic through TV walls, self-checkout screens, Walmart Radio, and sampling programs. For brands with brick-and-mortar distribution, in-store media bridges online advertising to physical sales, creating omnichannel impact that pure e-commerce platforms can't match. We coordinate online and offline campaigns for maximum synergy.
Walmart Connect Services
Walmart Connect Strategy: Audience Targeting, Budget Allocation, and Measurement
Walmart Connect's targeting capabilities leverage Walmart's extensive first-party data - actual purchase history, browsing behavior, and demographic information from 230+ million customers. This enables precise audience segmentation: target families with young children shopping baby products, health-conscious shoppers browsing organic food, or customers who previously purchased competing brands. Audience targeting dramatically improves efficiency by reaching shoppers most likely to convert.
Full-funnel budget allocation requires balancing awareness, consideration, and conversion tactics. Upper-funnel display and video build brand recognition and drive initial traffic. Mid-funnel Sponsored Brands drive consideration and catalog exploration. Lower-funnel Sponsored Products capture high-intent search traffic and convert efficiently. We allocate budgets based on your goals (awareness vs. sales) and continuously optimize based on performance data.
Performance measurement goes beyond Walmart's native dashboard through iDerive integration. We combine Walmart Connect data with Walmart Seller Center data to calculate true profitability after all fees - advertising spend, Walmart Fulfillment Services costs, referral fees, returns. This visibility ensures advertising drives profitable growth, not just revenue increases that destroy margins.
Launch Walmart Connect Advertising
