Health & Wellness
Health & Wellness Marketplace Management: Navigating Compliance While Scaling Growth
The health and wellness category on Amazon and other marketplaces represents over $25 billion in annual sales, making it one of the most lucrative ecommerce verticals. However, supplements, vitamins, herbal products, and health devices face stringent compliance requirements from FDA regulations, Amazon's own restricted products policies, and advertising limitations around health claims. The brands that succeed navigate this complexity expertly while still communicating compelling value propositions.
At Nectar, we've managed 30+ health and wellness brands on Amazon, helping them navigate the complex intersection of marketplace policies, regulatory compliance, and performance marketing. Our team includes specialists who understand FDA structure-function claims, can write compliant product copy that still converts, and know exactly which advertising tactics work within Amazon's health category restrictions.
Whether you're a supplement brand dealing with gated categories and verification requirements, a medical device company managing catalog compliance issues, or a natural wellness brand building a DTC presence on Shopify alongside marketplace sales, we provide the category expertise needed to grow profitably without risking account suspensions or compliance violations.
FDA Compliance & Marketplace Policy Navigation
The fundamental challenge in health and wellness marketing is communicating product benefits while remaining compliant with FDA structure-function claim regulations. You can't claim your supplement "cures" or "treats" diseases, but you can describe how it "supports" healthy function. This nuanced distinction requires copywriting expertise that most general agencies simply don't possess.
Amazon adds additional restrictions beyond FDA requirements. Certain ingredients trigger gated category requirements, forcing brands through verification processes. Advertising restrictions prohibit certain keywords and claim types even when they're technically FDA-compliant. Product listings that violate policies face suppression or account suspension - often without clear explanation of what triggered the violation.
Our health and wellness specialists help brands develop compliant messaging frameworks that still resonate with consumers. We conduct regular audits of listing copy, A+ Content, and advertising campaigns to ensure nothing crosses compliance boundaries. We also maintain direct relationships with Amazon category teams to resolve policy questions quickly.
Health & Wellness Services
Scale Your Health & Wellness Brand
