1P, 3P, or Hybrid: Which Amazon Selling Model Is Best for You?
The pros, the cons, and the one switch that's hard to undo. 30 minutes on choosing the model your P&L actually supports.
July 22, 2026
12:00 PM ET
Why Now
The model math changed this year. Tariffs are pushing up landed costs, and 1P vendors can't reprice to absorb them the way 3P sellers can. At the same time, Amazon has been cutting smaller vendors loose and steering volume to 3P, so for some brands the choice gets made for them if they wait. With fall vendor negotiations close, now is the time to run the analysis, not after you have committed to another year.
Credibility Strip
- $150M+ Ad spend managed
- $2B+ In annual marketplace sales
- 100+ Brands across CPG, beauty, pet, home, apparel
What We'll Cover
- The real economics: What each model actually pays you per unit after every fee, in dollars, not percentages.
- The honest trade-offs: What you gain and give up on 1P and 3P, including the costs that only show up after you commit.
- Switching models: How to move between 1P and 3P without losing rank, and why one direction is much harder to walk back.
- Hybrid in practice: Which products belong on which model, and how to run both without channel conflict or a lost Buy Box.
Session Format
Live webinar (30–45 minutes)
Real-world examples and frameworks
Time for questions at the end
Replay available after the session
Who's Talking
Andrew Malone is Senior Vice President of Client Services at Nectar. He works across Account Management, Creative Studio, Advertising, and Digital Marketing to keep client work coordinated and accountable, with a focus on profitable growth and long-term client retention.
Youval is the Co-Owner and CSO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With over 20 years in digital marketing, media, and analytics, and as the founder of iDerive (acquired by Nectar), Youval helps brands grow on Amazon and marketplaces without sacrificing margin.
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