Cue: AI Workflows

Cue · The AI layer of iDerive

Ask your marketplace data anything. Get the answer in dollars.

Cue lets your team query your entire Amazon business in plain language and get answers measured in contribution margin and true incrementality, not vanity ROAS. Analysis that used to take an analyst most of a week now comes back the same day.

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Most brands are sitting on the answer. They just can't get to it fast enough.

Your Amazon Marketing Cloud data, your sales, your ad spend, and your margin already hold the next decision. The opportunity is speed: finding the profitable move and acting on it before the moment passes. That is what Cue is built to do.

The AI workflow layer built on iDerive

Cue turns your unified marketplace data into answers and actions, with your Nectar team steering.

Ask in plain language

Pose a question the way you'd ask an analyst. Cue queries your live iDerive data and answers in business terms, not spreadsheets.

Answers in dollars

Because every dollar of spend and every Amazon fee is tied back to a product and a search term, Cue answers in contribution margin and incrementality, not vanity ROAS.

Your playbooks, automated

Advertising audits, search-query-performance analysis, business reviews, and forecasting run as repeatable workflows built on how Nectar actually operates.

Build your own workflows

Describe what you want and Cue assembles the analysis, with your objectives and context built in. No engineering required.

Scheduled and delivered

Recurring reporting and monitoring run on a schedule and land where you work, so the insight shows up without anyone chasing it.

See it for yourself

Query your own data directly, with your information private to your account. Hold your team accountable in real time instead of waiting for a monthly deck.

Connect it to Claude

Bring your own Claude. Through the iDerive MCP, connect iDerive directly, ask your marketplace data questions in plain language, and build custom dashboards on the fly.

iDerive MCP

Connect iDerive to Claude

You do not have to wait for a report, or even open a dashboard. Through the iDerive MCP, a secure connector for AI assistants, you can connect iDerive directly to Claude and ask your own marketplace data questions in plain language. Your AMC audiences, sales, and margin, answered in seconds, in dollars.

Built on iDerive, so the answers are grounded in your real numbers

Cue is only as good as the data underneath it, and iDerive gives it a single, unified view. Sales, advertising, operations, and profitability, across Amazon, Walmart, and the other marketplaces you sell on, down to the SKU and the search term. Amazon Marketing Cloud audiences, Search Query Performance, and Brand Analytics sit alongside your full 1P and 3P P&L, so a question about growth is always answered against profit.

Understand

Unified AMC, sales, and margin, queried in plain language.

Act

Audiences deployed across DSP and Sponsored Ads.

Measure

Incrementality and new-to-brand, in contribution margin.

From a question to activation, without the wait

Building a custom audience in Amazon Marketing Cloud is table stakes. Knowing which audiences actually grow the business, and acting before the opportunity moves, is where most brands stall. Cue reads your AMC audiences alongside your sales, ad spend, and margin, so you can see which segments are incremental, what new-to-brand really costs against target, and where the next dollar earns the most. That same read drives activation across DSP and audience-based bid modifiers on Sponsored Products and Sponsored Brands, then measures whether it worked, in dollars.

Cue does the retrieval and the first pass. Your Nectar strategists own the judgment.

The technology makes the team faster and sharper. It does not replace the operator who knows your brand.

The proof is in the numbers, measured in dollars

A five-day analysis, answered the same day.

153%

Ad-sales lift with flat spend

~85%

New-to-brand order growth

55.4%

Ordered revenue on 0.5% more spend

14.21x

DSP ROAS

+19%

Revenue year over year

"A custom audience is only as valuable as your ability to prove it moved the business. Cue gives our team and our clients the same answer, in dollars, the same day."

Youval Peltier

Chief Strategy Officer, Nectar

Case Studies

Petmate

85 %

New-to-brand order growth, H1 to Q3 2025

Petmate increased new-to-brand orders by about 85% and grew Core ASIN revenue 12% while stabilizing Amazon performance.

Mira Fertility

141 %

ROAS increase

Mira Fertility launched its Amazon UK 3P business and increased ROAS by 141% while growing total revenue 74%.

Boxie

55.4 %

Amazon Canada ordered revenue increase

Boxie increased Amazon Canada's ordered revenue 55.4% while improving ROAS 34.2% on just 0.5% more ad spend.

Recently named Amazon agency of record for Vitamix, in a multi-year partnership powered by iDerive.

Ask your data anything.

A no-obligation teardown of your e-commerce presence, from the team behind $3B+ in marketplace sales.

$250M+

Ad spend managed

$3B+

Annual marketplace sales

120+

Brands scaled

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"Our Amazon presence has been revolutionized with Nectar - targeted content, SEO, and ad strategy drove a staggering 263% sales increase YoY."

Pietro Briccola · President, Brics

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What's your #1 challenge right now?

Pick any that fit — we'll put the right specialist on it.

Amazon sales stagnating or decliningPPC and/or DSP campaigns are inefficientListing creative needs optimizedPaid social and DTC need overhauledOther

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14.21x

DSP ROAS · Chuckit

153%

Ad-sales lift · Epson

296%

Growth to plan · Step2

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What's your annual revenue?

Across all channels (retail & e-commerce).
This matches you with the right specialist.

Pre-revenue to $5M$5M - $10M$10M - $50M$50M+

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"Our Amazon presence has been revolutionized with Nectar - targeted content, SEO, and ad strategy drove a staggering 263% sales increase YoY."

Pietro Briccola · President, Brics

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