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Amazon Canada ordered revenue increase
How Boxie Increased Amazon Canada Ordered Revenue by 55.4% on Just 0.5% More Ad Spend
InDUSTRY:
Pet Supplies
TOPICS:
Amazon Full Funnel Advertising
Data Analytics
Full Account Management
Boxie’s Amazon Canada business had begun to plateau, and the existing campaign structure was no longer enabling scalable growth. To move the business forward, the brand needed a more refined advertising strategy that could drive incremental performance without a proportional increase in spend.
Nectar partnered closely with the team to rebuild the Canada strategy, introducing new campaign types, marketplace-specific targeting, and a more disciplined, insight-led testing framework. The result was a step-change in ordered revenue, supported by a more efficient and scalable advertising engine that delivered stronger performance on just 0.5% more ad spend.
Challenges
1
Canada's growth had started to plateau.
2
The existing campaign structure limited further scale.
3
The account needed more efficient growth levers.
4
The strategy needed to be tailored to Canada.
Solutions
Strategy
Nectar built a more holistic, test-driven strategy for Amazon Canada. Rather than relying on the legacy campaign mix, the team introduced new campaign types, tested alternative targeting methods, and evaluated which changes were creating the clearest path to scalable growth.
The objective was not only to increase ordered revenue, but also to improve the efficiency with which demand was captured across the Canadian marketplace, so growth could come without a meaningful increase in spend.
Execution
Nectar implemented a broader shift in campaign structure across the Canada account and tested additional targeting methods specific to the marketplace. Using a structured testing framework, the team identified which changes were producing the strongest results and optimized investment toward the areas showing the clearest gains.
This created a more deliberate path to scale than the previous campaign setup had allowed, while keeping spend growth effectively flat.
Results
The new strategy helped Boxie reaccelerate growth in Amazon Canada while improving advertising efficiency.
- Weekly ordered revenue increased 55.4%
- Weekly ad-attributed sales increased 34.9%
- ROAS improved 34.2%
- Total ACoS improved 28.9%
- Conversion rate increased 21.2%
- Click-through rate increased 30.7%
- Ad spend increased just 0.5%
These results showed that a more deliberate testing strategy and tighter alignment between account management and advertising could unlock stronger marketplace growth without materially increasing spend.
Before
After
