How Traveler's Choice Grew Amazon Revenue 42% While Improving ROAS

Nectar approached growth as a combination of retail readiness and media execution.

Voice of Customer data helped identify why shoppers were returning products. PDP content and imagery were then updated to set clearer expectations around internal luggage dimensions.

At the same time, advertising investment was aligned with aged inventory and top-selling ASINs, while AMC audiences gave the team a way to reengage high-intent shoppers who had already demonstrated purchase consideration.

What We Did

Used Voice of Customer data to address returns

Nectar analyzed customer feedback and identified internal luggage dimensions as the primary reason for returns. Feedback indicated that product quality was satisfactory, but some shoppers found the available interior space did not meet their needs.

The team worked with Traveler's Choice to create product imagery that clearly demonstrated internal sizing, giving customers more information before purchase and reducing surprises once products arrived.

Strengthened PDP content

Beyond imagery, Nectar optimized PDP content to make internal sizing clearer throughout the shopping experience.

According to the account team, the resulting Traveler's Choice PDPs became a benchmark Amazon used for informative content within the luggage category.

Aligned advertising with inventory priorities

Traveler's Choice carried aged inventory across several top-selling ASINs. Nectar aligned advertising support behind these products to continue driving top-line revenue while supporting inventory movement and protecting future Purchase Orders from Amazon.

Built AMC audiences around abandoned carts

Nectar used Amazon Marketing Cloud audiences across Sponsored Ads and DSP to reengage shoppers who had added Traveler's Choice products to their carts during the Prime Day lead-in.

Those audiences remained a priority during the event and in the following week, giving the brand another opportunity to convert shoppers who had demonstrated high purchase intent but had not yet completed an order.

How We Measured It

Performance was evaluated across both Prime Day and the broader year-to-date period.

For Prime Day 2026, Nectar compared June 23 through June 26 with the corresponding 2025 Prime Day event. For year-to-date performance, results from January 1 through July 31, 2026 were compared with the same period in 2025.

The broader YTD results showed that Amazon revenue increased 42%, units increased 22%, and media revenue increased 55%. ROAS also improved 4% YoY.

“Traveler’s Choice took a strategic, data-driven approach to enhancing PDP content, strengthening consumer confidence at the point of purchase while improving sell-through and reducing return rates across top-selling ASINs. By strategically aligning advertising investment with priority products and ASINs carrying elevated aged inventory, we have accelerated growth and improved inventory productivity—driving a 42% increase in top-line revenue through the first seven months of 2026, including a 38% revenue lift during Prime Week. I’m very excited to see this momentum continue to build and carry us through the end of the year.” – Matt Goff, Sr. Advertising Manager