Your Listing Is Costing You Sales: A Creative Audit Framework
A step by step diagnostic for infographics, A+ content, Brand Store, and Rufus readiness. 30 minutes on the creative picture that decides whether your ads convert.
August 19, 2026
12:00 PM ET
Why Now
Creative production runs 45 to 60 days from approved strategy to the first batch of live assets. Work scoped in late August is live for Q4 traffic. Work scoped in October is not. Rufus adds a second reason to move: the same copy that reads as a feature list to a shopper reads as a feature list to Amazon's assistant, and neither one recommends it.
Credibility Strip
- $250M+ Ad spend managed
- $3B+ In annual marketplace sales
- 120+ Brands across CPG, beauty, pet, home, apparel
What We'll Cover
- Image stack diagnostic: How to score a 6 to 7 image sequence for gaps, and which slot fails most often on mobile.
- A+ and Brand Story: Module order, scroll depth, and where a comparison module earns its place.
- Brand Store structure: Consolidating sub-pages so navigation matches shopping intent instead of your internal catalog.
- Rufus readiness: The copy changes that move a listing from feature lists to the use-case language Rufus reads.
Session Format
Live webinar (45–60 minutes)
Real-world examples and frameworks
Time for questions at the end
Replay available after the session
Who's Talking
Kathleen is Nectar's Director of Creative Strategy, where she combines analytical rigor with creative direction on every client account. She holds a master's degree in publishing, has over a decade of international experience in messaging and cross-cultural communication, and now focuses on Amazon advertising and content specifically on using performance data to sharpen creative decisions. A Swiss-American-Canadian who was raised across multiple cultures, she brings an operator's mindset and a rare global perspective to the cross-market creative challenges ecommerce brands face today.
Jason is the Co-Founder and Co-CEO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With a deep expertise in advanced advertising strategies and retail media, Jason helps 7- and 8-figure brands break through growth ceilings by shifting their focus from top-line vanity metrics to highly profitable, incremental market share gains.
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