Programmatic & Connected TV

Programmatic display and Connected TV (CTV) advertising provide brand-building opportunities that complement direct-response marketplace advertising. While Sponsored Products and Google Ads capture existing demand, programmatic and CTV create demand through awareness and consideration-stage storytelling. For marketplace sellers ready to scale beyond $10M+ annual revenue, these upper-funnel channels become essential for sustainable growth.

CTV in particular has emerged as a powerful channel for ecommerce brands. Ads on platforms like Hulu, Roku, and Amazon Fire TV reach cord-cutters in high-quality viewing environments with strong completion rates. Unlike traditional TV, CTV offers sophisticated targeting based on shopping behavior, category interest, and demographic attributes - you can reach recent supplement purchasers, frequent Amazon shoppers, or competitor brand loyalists.

Our programmatic and CTV strategies emphasize measurable brand building. We don't just measure impressions and reach - we track incremental sales lift using AMC, branded search increase following campaigns, new-to-brand customer acquisition rates, and long-term impact on organic search rankings. This performance-oriented approach to brand advertising ensures upper-funnel spend drives measurable business outcomes.