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Amazon Storefront visitor growth, Q3 2024 vs. Q3 2
How Natrol grew storefront visitors by 232%
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InDUSTRY:
Health & Wellness
TOPICS:
Brand Store Redesign
Amazon Creative Strategy
Storefront Performance Analysis
Data Analytics
Full Account Management
Shopper Journey Optimization
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Natrol is a health and wellness brand with a broad supplement portfolio on Amazon. Its storefront plays an important role in helping shoppers understand product differences, explore category solutions, and move from brand discovery to purchase.
Nectar supported Natrol by optimizing the brand experience to make it clearer, easier to navigate, and more useful for shoppers, strengthening product discovery across the catalog and creating a better foundation for growth.
Challenges
1
Clearer product discovery
2
Better storefront navigation
3
Stronger brand education
4
More shopper engagement
Solutions
Strategy
Nectar focused on improving the full Amazon brand experience, with a stronger path from product discovery to purchase.
The strategy centered on clearer merchandising, better product organization, and a more intuitive shopper journey. Because Natrol’s catalog spans multiple wellness needs, the experience needed to help shoppers quickly understand where to go, what to explore, and how products fit into their goals.
Nectar also reviewed total Storefront performance across Q3 2024 and Q3 2025 to understand how the optimization affected shopper behavior at the brand level.
Execution
Nectar refined the Storefront structure to better support browsing, product discovery, and brand education.
The team identified opportunities to improve navigation and strengthen how shoppers moved through the brand experience. The post-optimization period was then evaluated against the pre-optimization period to measure the impact on overall performance.
Sponsored Brand data was also reviewed to understand whether the traffic increase was primarily driven by ads. Since Sponsored Brand sales, traffic, and conversion rate movement did not match the scale of the total visitor increase, the results suggest the optimization helped support broader shopper engagement beyond paid traffic alone.
Results
After Nectar’s Storefront optimization work, Natrol saw a significant increase in shopper engagement and stronger overall Storefront performance.
Amazon Storefront visitors increased by 232% in Q3 2025 compared to Q3 2024. Sales increased by 29%, units sold increased by 28%, and average sales per order increased by 12% over the same period.
Natrol’s overall Storefront performance improved across the key business metrics, with visitors up 232%, sales up 29%, units sold up 28%, and average sales per order up 12%.
As the audience expanded, the Storefront also reached more shoppers earlier in the consideration journey. The result was a stronger Amazon brand experience that brought more shoppers into the catalog and generated more commercial activity across the Storefront.
Before
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After
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