Amazon News and Insights

Amazon Listing Optimization (Part 1): Research

In this three-part blog series, we are going to take a deep dive into Amazon listing building and optimization. A lot of people talk about the importance of listing optimization, but hardly anyone talks about the process. Like anything, you need to have a process for building your listings, from the research through implementation.

We are giving you a peek under the hood for how we build listings for our own seven-figure Amazon business as well as our clients’ Amazon businesses. These techniques have helped us scale from $0 in monthly sales to over $100,000 in monthly Amazon sales on our own accounts and our clients’ accounts.

We take a three-step approach to creating product listings. The first is research; the second is building, and the third is quality assurance. I’ll be addressing each step in a separate article.

Part 1: Research, Research, Research

There are three phases of research: (1) target audience; (2) competitors; (3) SEO.

Research Phase 1

In the first...

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