Amazon News and Insights

How Nectar 6x’ed a Client’s Amazon Sales in 5 Months

In August 2019, Nectar began fully managing the Amazon sales for a company who had done $27,361 in sales in July 2019—their best month ever and last full month on the client’s own selling on Amazon after selling on Amazon for almost 2-and-a-half years. In light of the client’s “success” in its last month on its own in July 2019, the client was skeptical that Nectar could significantly increase the client’s sales.

However, the client’s Amazon account was in bad shape. The client had no keyword optimization, only one photograph on each listing, no infographics, no A+ Content, and so much more. The client didn’t have the expertise, resources, or manpower to do the work—a familiar theme for many of our clients.

Within 45 days, Nectar performed in-depth Amazon SEO keyword research, rebuilt all the listings (over a few hundred), created stunning A+ Content for all those listings, implemented a PPC strategy, and so much more. The...

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Amazon PPC Client Case Study

amazon ppc case study Mar 10, 2020

One of the biggest changes on the Amazon platform over the years (and there's been a lot) has been around Amazon PPC. Gone are the days where sellers can put on an auto campaign and watch the low-cost sales roll in the door. The landscape is a lot different now, in fact, it can often be difficult to make a profitable sale at all! As the times change, successful sellers need to stay current on cutting-edge strategy, and Amazon sponsored ads are no exception to this rule. 

Our advertising PPC experts at Nectar is constantly testing and analyzing different types of Amazon PPC strategy, and we have been fortunate to help our customers continue to see success in the area of Amazon PPC optimization. Below is an example of a recent client who was having some success with their Amazon sponsored product ads, but Nectar was able to get under the hood and find key areas of optimization that were being overlooked. 

Nectar began working with this client in the middle of January 2020....

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