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Growth of Top-Selling Product in Two Months
Revitalizing the Brand
InDUSTRY:
Home & Kitchen
TOPICS:
SEO
Keyword Research
Copywriting
A/B Testing
A+ Content
Young's Inc, a company that designs and creates giftware, home decor, and fashion accessories, was not maximizing keyword usage and SEO in their Amazon product listings.
As a result, the products’ visibility was reduced in the search engine results pages for a wide array of shoppers, which prevented sales from growing.
Challenges
1
Deficient SEO Strategy
2
Low Organic Sales
3
Poor Search Ranking
4
Inability to Scale
Solutions
Nectar’s account management and copywriting teams researched and added relevant, high search volume keywords to the product listings, which increased traffic to the products and also increased organic sales. First, the copy team performed comprehensive competitor and SEO research to be able to craft an informative product listing that would be SEO rich based on how customers had been finding similar products and where those products are ranking well organically.
From the research, Nectar’s copywriting team added high volume and trending keywords into the title, description, bullet points, and A+ content.
After those keywords were added to the product listings, the account management team monitored the traffic to the products.
They updated the placement and order of keywords, including several split tests, within the product listings based on the traffic and conversions reports.
Results
Within one month of adding those keywords, monthly sales doubled for those products, with total cost of sales (TACoS) dropping an average of 25% monthly. One of Young’s top-selling products grew by over 600% month over month and 1,800% over two months. It is critical to periodically research and add high volume and trending keywords to product listings in order to maximize each product’s visibility in search.
Even matured products can benefit from these SEO and keyword projects. Reach out to Nectar if you’re struggling with improving your SEO and copy.
Prior to partnering with Nectar, our wholesalers were controlling and harming our brand’s online presence and pricing like it was the wild west. Nectar’s team taking over Amazon Vendor and Seller Central restored our brand and revenue, which made a world of difference. I cannot put into words how impressed I am.
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