$
46
K
X
%
Average YoY Sales per Visitor
Olivia Garden: Sales per Visitor Increased by 46%.
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InDUSTRY:
Beauty & Personal Care
TOPICS:
Marketing
A+ Content
Olivia Garden is a globally recognized brand known for professional-grade hair tools designed for at-home use. The brand already held strong equity with stylists and consumers. The opportunity was to translate that authority into a clearer, more intuitive Amazon shopping experience.
Nectar rebuilt the experience around how hair care shoppers evaluate tools, compare options, and visualize results.
By redesigning Olivia Garden’s Amazon product pages and Brand Store around shopper questions and category education, Nectar increased conversion efficiency, cross-sell performance, and overall revenue.
Challenges
1
Shopper Indecision
2
Limited Differentiation
3
Inefficient Store Structure
4
Solutions
Strategy
Nectar applied a shopper-centric creative strategy focused on education, prioritization, and visual clarity. Every layout decision was tied to a specific shopper question or decision point.
The goal was to reduce friction, reinforce brand authority, and make product selection intuitive.
Execution
Whole Listing Product Page Approach
Developed a clear product detail hierarchy across the listing.
Translated technical product features into practical, outcome-driven benefits.
Collaborated closely with Olivia Garden’s internal product and positioning teams.
Shopper Question Mapping
Creative and merchandising addressed core shopper questions directly, including:
What will my hair look like after using this?
Should I choose a round brush or a flat brush?
How does this brush compare to others?
What brush diameter is right for me?
Brand Store Redesign
Reduced page count to prioritize high-intent categories.
Introduced category education and curated subpages.
Implemented color-coded product and category differentiation.
Placed products strategically to maximize cross-sell opportunities.
Brand Reinforcement
Balanced education with premium brand storytelling.Delivered visually refined creative aligned with Olivia Garden’s professional beauty positioning.
Results
Performance Impact
Total year-over-year sales increased by 27%.
Average sales per visitor increased by 46%.
Conversion rate increased by 8%.
Units sold increased by 23%.
Average dwell time increased by 6 seconds.
Search Demand Lift
One top-selling product recorded a 102% increase in search volume comparing February to June.
Before
After
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