Suave

Still Suave. Simply Smarter on Amazon.

InDUSTRY:

Beauty & Personal Care

TOPICS:

Marketing

A+ Content

$

166 K

X

%

Conversion rate increased

Suave did not need reinvention. It needed to translate decades of brand equity into a high-converting digital experience.

The brand’s legacy and trust were well established offline, but online, cluttered navigation and fragmented storytelling created friction. Nectar rebuilt Suave’s Amazon experience to reflect what made the brand iconic: clarity, care, and trust, expressed through modern design and shopper-first structure.

Challenges

1

Low Sales per Visitor

2

Fragmented Navigation

3

Brand Dilution Online

4

Solutions

Strategy

Nectar focused on three core levers to unlock performance.

Simplified Structure‍

Reducing choices to increase confidence and conversion.

Emotional Education‍

Embedding brand story within category exploration to build trust and time on page.

Visual Unity‍

Aligning Storefront and A+ creative to reduce bounce and strengthen brand recall.

Execution

Store Consolidation‍

Reduced Brand Store navigation from 15 pages to 6 prioritized category paths.

Category-Led Storytelling‍

Wove emotional brand narrative and clear product education into every category page.‍

Creative Unification‍

Aligned copy, tone, and visuals with Suave’s refreshed brand guidelines across the Storefront and A+ modules.‍

‍Friction Reduction‍

Every layout, hierarchy, and merchandising decision was designed to shorten the path to purchase and restore buyer confidence.

Results

Overall Storefront Performance

‍Total year-over-year sales increased by 32%.
Average sales per visitor increased by 160%.
Conversion rate increased by 166%.
Average dwell time increased by 8.8 seconds.

Efficiency Gains

‍The Brand Store now converts 2.6 times faster and generates 30% more revenue per visitor, achieved entirely through creative strategy rather than media spend.

Before

After

Similar to this

$

214

K

X

%

1st Month Sales Increase

Using organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.

$

55

K

X

%

YoY Increase in Sales

Optimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.

$

56

K

X

%

Increase in Sales YoY

How a well-planned, unorthodox Amazon Prime Day coupon strategy drastically improved montly sales.

$

33.1

K

X

%

Increase in Global Sales YoY

Global Amazon strategy boosts the brand: Enhanced ads, keywords diversification, and campaign optimization drive sales surge.

$

18

K

X

%

Growth of Top-Selling Product in Two Months

Improved SEO strategy and leveraged high-impact keywords to boost search ranking, visibility, and sales.

$

13.7

K

X

%

Increase in Average Daily Sales

With a Nectar brand store redesign, a top cookware brand saw a significant increase in customer engagement and sales.

$

2

K

X

%

Sales in the First Month

Coordinating content with the brand's advertising strategy to drive traffic and control costs.

$

159

K

X

%

YoY Brand Store Sales Increase

A popular home and kitchenware brand gets a brand store redesign and sees and immediate increase in sales and conversions.

$

117

K

X

%

Increase in Sales

Revitalizing a brand's online store by enhancing UI/UX, streamlining navigation, and showcasing top-selling products to drive sign

$

1281

K

X

%

Increase in Ad Sales YoY

Comprehensive data-driven strategy for listing optimization, refreshed design, and precise advertising campaigns to drive sales.

$

54

K

X

%

YoY Growth After Brand Store Re-Launch

A brand store redesign leads to brand success, increased visitor sales and order values, and massive year-over-year sales boom.

$

50

K

X

%

Monthly Increase in Sales

Revitalized an Amazon store with consistent branding, improved UI/UX, and targeted advertising to boost sales and engagement.

$

147

K

X

%

Conversion rate increase

Updated branding, design, and navigation to markedly increase sales and conversion rates for unique product offerings.

$

500

K

X

%

Over half a million sales in 6 months

Launching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.

$

50.1

K

X

%

Increase in Total Sales

Strategic listing cleanup, content creation, and variation strategy increases sales for a renowned kitchenware brand.

$

46

K

X

%

Average YoY Sales per Visitor

Nectar rebuilt Olivia Garden’s product pages and Brand Store around how hair care shoppers actually choose tools.