$
166
K
X
%
Conversion rate increased
Still Suave. Simply Smarter on Amazon.
InDUSTRY:
Beauty & Personal Care
TOPICS:
Marketing
A+ Content
Suave did not need reinvention. It needed to translate decades of brand equity into a high-converting digital experience.
The brand’s legacy and trust were well established offline, but online, cluttered navigation and fragmented storytelling created friction. Nectar rebuilt Suave’s Amazon experience to reflect what made the brand iconic: clarity, care, and trust, expressed through modern design and shopper-first structure.
Challenges
1
Low Sales per Visitor
2
Fragmented Navigation
3
Brand Dilution Online
4
Solutions
Strategy
Nectar focused on three core levers to unlock performance.
Simplified Structure
Reducing choices to increase confidence and conversion.
Emotional Education
Embedding brand story within category exploration to build trust and time on page.
Visual Unity
Aligning Storefront and A+ creative to reduce bounce and strengthen brand recall.
Execution
Store Consolidation
Reduced Brand Store navigation from 15 pages to 6 prioritized category paths.
Category-Led Storytelling
Wove emotional brand narrative and clear product education into every category page.
Creative Unification
Aligned copy, tone, and visuals with Suave’s refreshed brand guidelines across the Storefront and A+ modules.
Friction Reduction
Every layout, hierarchy, and merchandising decision was designed to shorten the path to purchase and restore buyer confidence.
Results
Overall Storefront Performance
Total year-over-year sales increased by 32%.
Average sales per visitor increased by 160%.
Conversion rate increased by 166%.
Average dwell time increased by 8.8 seconds.
Efficiency Gains
The Brand Store now converts 2.6 times faster and generates 30% more revenue per visitor, achieved entirely through creative strategy rather than media spend.
Before
After
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