$
79
K
X
%
Year-over-year increase in D2C net sales
How Bric’s Increased D2C Net Sales by 79% After Rebuilding Its Shopify Growth Engine
InDUSTRY:
TOPICS:
Shopify
Paid Social Advertising
Paid Search (Google Ads)
Search Engine Optimization
Content Marketing
Email Marketing
Bric’s, a luxury travel brand known for premium luggage and accessories, needed a stronger D2C growth engine to support its next stage of online growth. The brand had a premium catalog and strong product appeal, but its Shopify experience, paid media strategy, and retention programs were not fully converting that demand into scalable revenue.
Nectar partnered with Bric’s to rebuild the foundation across site experience, media performance, and lifecycle marketing. By improving the Shopify path to purchase, optimizing Meta and Google campaigns, and strengthening Klaviyo retention efforts, Bric’s nearly doubled its D2C business within 12 months.
Challenge
Bric’s had strong brand equity, but its D2C performance was not built to scale. The Shopify experience was limiting conversion, paid media was under-invested and under-optimized, and the brand needed a more efficient way to scale demand across a premium-priced catalog.
Challenges
1
Underperforming Shopify experience limiting conversion
2
Paid media under-invested and under-optimized
3
Limited retention structure across lifecycle channels
4
Plateaued growth on a premium-priced catalog and need to scale spend
Solutions
Strategy
Nectar focused on rebuilding the full D2C growth system, not just increasing media spend.
The strategy centered on three priorities:
Improve the Shopify experience to create a stronger conversion path
Rebuild paid media across Meta and Google with a clearer performance strategy
Strengthen retention through Klaviyo to increase repeat purchase behavior and returning customer value
Rather than treating website, media, and retention as separate channels, Nectar aligned them around one goal: to turn stronger traffic acquisition into more profitable, repeatable D2C growth.
Execution
Nectar began by auditing the existing website, paid media campaigns, and retention strategy to identify where performance was being limited. From there, the team rebuilt the Shopify experience with a more conversion-focused structure designed to better support Bric’s premium positioning and shopping journey.
Paid media was then reworked across Meta and Google to support more efficient scaling. Campaigns were optimized around revenue growth, return efficiency, and average order value, while spend was increased strategically instead of simply pushed higher.
Klaviyo retention efforts were also improved to help bring more customers back after their first purchase and support stronger repeat purchase behavior over time.
Results
The rebuilt D2C strategy helped Bric’s significantly scale revenue while improving customer retention and sustaining media efficiency.
Key results included:
79% increase in net sales
80% increase in orders
48% lift in returning customer rate, from 10.6% to 15.7%
3x ad spend scaled with sustained efficiency
Together, these results show how Bric’s turned a stronger Shopify foundation, more disciplined media strategy, and improved retention efforts into meaningful year-over-year D2C growth.
Before
After
Get a Free Marketplace Audit
