1P, 3P, or Hybrid: The Decision That Shapes Everything Else
30 minutes with Jason Landro and Andrew Malone on choosing your marketplace model, product line by product line.
July 22, 2026
12:00 PM ET
Why Now
Amazon's push for profitability changed the 1P and 3P conversation. Vendor teams are now steering some brands toward Seller Central, something that didn't happen two years ago. Add tariffs squeezing margins, and the model you chose in 2023 may be the wrong one for 2026. Brands heading into annual vendor negotiations this fall need to run this analysis now.
Credibility Strip
- $150M+ Ad spend managed
- $2B+ In annual marketplace sales
- 100+ Brands across CPG, beauty, pet, home, apparel
What We'll Cover
- The real economics: How 1P and 3P differ on contribution margin after fees, freight, and ad spend.
- What Amazon wants: Why vendor teams now point some brands to 3P, and what that signals for yours.
- Hybrid in practice: Which SKUs belong on which model, and how to split a catalog without losing the Buy Box.
- The switching playbook: What a transition actually involves, and the mistakes that stall it.
Session Format
Live webinar (45–60 minutes)
Real-world examples and frameworks
Time for questions at the end
Replay available after the session
Who's Talking
Jason is the Co-Founder and Co-CEO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With a deep expertise in advanced advertising strategies and retail media, Jason helps 7- and 8-figure brands break through growth ceilings by shifting their focus from top-line vanity metrics to highly profitable, incremental market share gains.
Andrew Malone is Senior Vice President of Client Services at Nectar. He works across Account Management, Creative Studio, Advertising, and Digital Marketing to keep client work coordinated and accountable, with a focus on profitable growth and long-term client retention.
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