AMC Levers That Actually Drive Revenue
Most brands either haven't started with AMC or aren't getting real value from it. This session cuts through the noise and focuses on the capabilities worth building your strategy around.
Amazon Marketing Cloud can do a lot. Custom audiences. Journey mapping. Attribution modeling. Overlap analysis. Retargeting. The list keeps growing.
But most brands using AMC today are barely scratching the surface. And the ones that haven't started yet don't know where to begin.
This webinar is for both.
We'll walk through the AMC capabilities that consistently create the most value for brands we work with across $100M+ in annual Amazon ad spend. Not the full feature list. Not a product demo. Just the capabilities that actually change how you target, how you measure, and what shows up in your revenue.
What you'll learn:
- Which AMC capabilities drive the biggest impact on revenue and efficiency
- How to move from "running AMC reports" to using AMC to make better decisions
- Where most brands get stuck, and how to get past it
- How AMC connects to the rest of your Amazon strategy (DSP, Sponsored, creative, audiences)
Who should attend:
- Ad Managers and Retail Media Directors who are using AMC but not sure they're getting full value
- VPs of E-Commerce and Heads of Marketplace who want to understand what AMC should be doing for their brand
- Brands that haven't started with AMC and want to know where to focus first
Session Format
Live webinar (45–60 minutes)
Real-world examples and frameworks
Time for questions at the end
Replay available after the session
What you get by Attending
- 1The AMC capabilities that have the biggest impact on revenue
- 2A framework for using AMC insights to make better media decisions
- 3A clear roadmap for where AMC fits across DSP, Sponsored, and audiences
Who's Talking
Harriet Carson brings over a decade of expertise in retail media, with a proven track record of scaling consumer brands profitably on Amazon. Specializing in strategic media planning and full-funnel campaign execution, Harriet bridges the gap between data-driven decision-making and performance strategy to help brands maximize advertising ROI.
Jason is the Co-Founder and Co-CEO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With a deep expertise in advanced advertising strategies and retail media, Jason helps 7- and 8-figure brands break through growth ceilings by shifting their focus from top-line vanity metrics to highly profitable, incremental market share gains.
