How To Cut Ad Waste & Scale Growth with SQP
Search Query Performance is one of the most actionable datasets Amazon has made available to brands, yet most teams still underuse it. In this session, we’ll show you how to turn SQP into a practical tool for smarter budget allocation, stronger search visibility, and better decision-making across advertising, content, and conversion.
How to Put SQP to Work
- Spot wasted spend across search terms
- Identify where stronger visibility could unlock growth
- Diagnose where shoppers drop off in the funnel
- Make smarter advertising and content decisions
- Track search presence and competitive position more strategically
Who Should Attend
This session is highly tactical and designed specifically for Ad Managers, Brand Managers, and E-commerce Directors who are responsible for maintaining margins, defending market share, and driving profitable, incremental growth on Amazon.
Session format
Live webinar (45–60 minutes)
Real-world examples and frameworks
Time for questions at the end
Replay available after the session
What you get by attending
- 1Strategic Budget Realignment
- 2Competitive Market Share Defense
- 3Data-Driven Funnel Optimization
Who’s Talking
Jason is the Co-Founder and Co-CEO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With a deep expertise in advanced advertising strategies and retail media, Jason helps 7- and 8-figure brands break through growth ceilings by shifting their focus from top-line vanity metrics to highly profitable, incremental market share gains.
Harriet Carson brings over a decade of expertise in retail media, with a proven track record of scaling consumer brands profitably on Amazon. Specializing in strategic media planning and full-funnel campaign execution, Harriet bridges the gap between data-driven decision-making and performance strategy to help brands maximize advertising ROI.