How to Win Prime Day Like the Top Amazon Brands
Prime Day is Amazon's biggest sales event, and most brands get it backwards. They pile budget into the event days, watch CPCs spike 3x, and walk away wondering where the margin went. The brands that win don't outspend it. They out-prepare it.
How to Win Prime Day Like the Top Brands
- Know exactly where to put your budget before CPCs spike
- Identify which products and queries are worth running deals on, and which aren't
- Stop overspending during the event and protect your margins
- Turn Prime Day traffic into customers long after the sale ends
- Measure whether Prime Day actually worked, beyond ROAS
Who Should Attend
This session is built for Ad Managers, Brand Managers, and E-commerce Directors who are tired of expensive Prime Days with underwhelming margins. Whether you're preparing for your first Prime Day or trying to fix what didn't work last year, this is a tactical session built around what the top brands actually do, and what most brands get wrong.
Session Format Live
Webinar (30 minutes) Real-world examples and client data Live Q&A at the end Replay available after the session
Session Format
Live webinar (45–60 minutes)
Real-world examples and frameworks
Time for questions at the end
Replay available after the session
What you get by Attending
- 1A 3-phase Prime Day playbook: lead-in, event, and lead-out
- 2A framework for picking which products and queries deserve deal budget
- 3A post-event retargeting strategy to turn Prime Day traffic into long-term customers
Who's Talking
Jason is the Co-Founder and Co-CEO of Nectar, a premier digital marketing agency dedicated to scaling thriving brands on Amazon. With a deep expertise in advanced advertising strategies and retail media, Jason helps 7- and 8-figure brands break through growth ceilings by shifting their focus from top-line vanity metrics to highly profitable, incremental market share gains.
Harriet Carson brings over a decade of expertise in retail media, with a proven track record of scaling consumer brands profitably on Amazon. Specializing in strategic media planning and full-funnel campaign execution, Harriet bridges the gap between data-driven decision-making and performance strategy to help brands maximize advertising ROI.