Nectar Releases Title75, a Free AI Skill for Amazon’s New 75-Character Title Limit

Nectar has introduced Nectar Cue, an AI workflow layer built on iDerive, Nectar’s proprietary commerce analytics platform, and the new iDerive MCP server. A week of manual Amazon Marketing Cloud analysis becomes a same-day answer, measured in dollars.

Nectar Cue joins Amazon Marketing Cloud audience and measurement data with sales, advertising and profitability data, down to individual SKUs and search terms. Brands ask their questions in plain language and get an answer they can act on the same day.

Key takeaways

• Amazon Marketing Cloud analysis that took a week now comes back the same day.
• Answers are measured in dollars, down to SKU and search-term level.
• Brands can query their own marketplace data from their own Claude account, with no analyst in the middle.
• The iDerive MCP server is live for iDerive clients; Nectar Cue is rolling out in phases.

How Nectar Cue works

The iDerive MCP server connects iDerive to AI assistants through the Model Context Protocol, Anthropic’s open standard. Brands can query their marketplace data directly from their own Claude account.

Nectar Cue goes further than answering questions. It runs monitored workflows across Amazon Marketing Cloud, Vendor Central, Seller Central, Amazon Ads and other marketplaces, surfaces exceptions and routes each one to the right person.

“AMC changed the question from where should we bid to who are we bidding on. Nectar Cue lets us answer that question in plain language and act on it the same day.”
Harriet Carson
VP of Advertising, Nectar

Proof in dollars

Nectar Cue applies the same measurement-first approach behind recent results for Nectar clients.

Availability

The iDerive MCP server is available to iDerive clients now. Nectar Cue is rolling out in phases, starting with Nectar’s own team and select brand partners.

Vitamix, the world’s leading premium high-performance blender brand, has named Nectar its Amazon agency of record following an extensive RFP. The multi-year partnership covers the United States and Canada.

Nectar will run Vitamix’s Amazon business through one integrated team, bringing Vendor Central management, retail media, Amazon Marketing Cloud measurement, creative production and analytics together under one roof.

Key takeaways

• Vitamix selected Nectar as its Amazon agency of record after an extensive RFP.
• The multi-year partnership covers the US and Canada.
• One team handles Vendor Central, retail media, AMC measurement, creative and analytics.
• Measurement runs on iDerive, with ASIN-level incrementality, contribution margin and profitability analytics.

What the partnership covers

Measurement beyond ROAS

The partnership runs on iDerive, Nectar’s proprietary commerce intelligence platform, with full AI enablement and an MCP connector to Claude. iDerive gives Vitamix ASIN-level incrementality, contribution margin and profitability analytics, so growth is judged on profit and incrementality rather than ROAS alone.

“Nectar stood out on strategy, technology, and talent. Their iDerive platform and senior bench gave us confidence we’d unlock real, measurable growth, not just shift spend around.”
Chris Baltusnik
Director of Digital and eCommerce, Vitamix

Growing a generational brand

Jason Landro, Founder and CEO of Nectar, described Vitamix as a generational brand and exactly the kind of category leader Nectar was built to serve. The plan combines advanced media, AMC-driven measurement and category-leading creative to grow Vitamix’s share on Amazon without diluting its brand equity.

Amazon Ads featured Jason Landro, Co-CEO and Co-founder of Nectar, in its expert advice library with five tips for advertising around Amazon’s biggest shopping events. The advice applies to Prime Day, Prime Big Deal Days and the Q4 holiday events, including Black Friday and Cyber Monday.

The thread running through all five: plan before the event, measure on profit rather than ROAS alone, and keep working the audience once the event is over.

Key takeaways

• Start before the event with a lead-in strategy built on baseline data.
• Define success by contribution margin and new-to-brand acquisition cost, not ROAS alone.
• Use the real-time feedback loop during the event to adjust bids and targeting.
• Remarket to shoppers who viewed or carted without buying, then review the whole event.

1. Build a lead-in strategy

Before the event starts, collect baseline data on sales, cost per click and sales velocity to find the products with the most potential. Use Sponsored Brands, Sponsored Display and Amazon DSP for early visibility, raise Sponsored Products investment on relevant keywords, and A/B test creative and keywords while there is still time to act on the results.

2. Define success beyond ROAS

Set goals around business health: profitability and new-to-brand customer acquisition cost, tracked alongside sales velocity, CPC and conversion rate by product. One CPG brand made exactly this switch.

3. Act on real-time insights

Shopping events give Amazon advertisers a fast feedback loop. Watch KPIs as the event runs, find underperforming keywords, spot shifts in audience behaviour, and adjust bids and targeting based on sales velocity, CPC and conversion rate.

4. Remarket after the event

Use Sponsored Display, Amazon DSP and audience bid adjustments to reach shoppers who viewed products or abandoned their carts. Build custom Amazon Marketing Cloud audiences for non-purchasers and use dynamic remarketing to show them the exact products they engaged with.

5. Run an after-action review

Review sales, traffic, conversion rate, CPC and ROAS across the whole event to see which tactics worked and what to change before the next one.