Nectar Blog

Walmart Two-Day Shipping for U.S. Shoppers: $35 and Seller Rules

See who qualifies for Walmart two-day shipping, how the $35 threshold works, why marketplace seller status matters, and why delivery dates can change.

Sponsored Display Audiences for Amazon Advertisers: Lookbacks First

Amazon Pesticide Claims: US Sellers Clear Flags With EPA Proof

US Amazon sellers can clear pesticide claims by fixing listing language, completing Pesticide Marking, and submitting EPA or exemption evidence under FIFRA.

Retail Media vs. Brand Media: How to Untangle the Budget Fight in 2026

Retail media and brand media aren't competing channels — they're competing for the same pocket. Here's the 3-phase framework Nectar uses to realign budgets around objectives, not last year's sales split.

Walmart TwoDay: 6 Steps for U.S. Brands to Align Shipping and Ads

See how U.S. Walmart sellers can qualify SKUs for TwoDay, meet the delivery promise, align ads and measurement, and pilot without excess inventory.

Channel Conflict on Amazon: Brand Teams’ Buy Box Playbook

Learn how brand teams can prevent channel conflict on Amazon by tracking external prices, protecting Buy Box eligibility, and coordinating agency fixes.

Amazon Infographic Images: One Question per Panel for Brand Teams

Build Amazon infographic images around buyer questions, modular panels, and conversion testing. Learn image rules and how to scale creative across SKUs.

Share of Voice: Reserve Top Search on Amazon, Then Grow Beyond Ads

Learn how to measure share of voice on Amazon, track impression share, reserve top search, and pair ads with inventory and listing fixes to protect margin.

Stop Appeals Failing: Amazon Variation Policy Audit Steps for Sellers

A 2026 operational guide for Amazon sellers: run variation audits, build appeals evidence, and avoid review splitting with a short checklist.

Amazon Sellers: Copyable Negative Keyword Templates and Agency Governance

For Amazon sellers: copyable negative keyword templates, a 20 clicks discovery rule, campaign vs ad group tactics, product exclusions, and agency governance.

Retail Planners: Make Weeks of Inventory Work with Forecastability

For retail planners: align weeks-of-inventory to forecasts, run weekly SKU reviews, and flag outliers to turn the metric into action and cut excess stock...

Turn Signals into Action: Walmart Luminate Insights for Suppliers

Practical supplier playbook to turn Walmart Luminate insights into merchandising fixes and Walmart Connect campaigns, with agency workflows and a short...

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