SME Interview: Creative Director Natasha Girardi

Creative Director Natasha Girardi knows all about the power of content to convert for more sales. Hear in her own words some of the do's and don'ts that can help drive growth for brands, and how Nectar approaches Amazon content.

For tons of examples of great Amazon content check out Nectar's Photography, Videography, and Graphic Design portfolios.

On Amazon, content isn’t just king—it's the entire monarchy. Brands that leverage this platform's tools effectively can significantly boost sales, increase visibility, and build lasting customer relationships. Conversely, those who overlook the finer details risk getting lost in the vast sea of sellers. Here's a deep dive into what brands typically get right and wrong and the transformative power of Amazon's A+ Content and infographics.

1. Amazon A+ Content: Going Beyond Basic Product Descriptions

Amazon A+ Content allows brands to enhance their product listings with additional images, text placements, and a narrative style that can effectively convey the brand's story. This enriched content goes beyond the basic product descriptions, making your listings more engaging and informative.

What Brands Often Get Right: Many brands successfully utilize A+ Content to showcase the benefits of their products, using crisp images and well-crafted descriptions.

Where Brands Miss the Mark: Some fail to update their content regularly or don’t tailor it to their target audience, resulting in missed opportunities for conversions.

Action Point for Brands: Invest time in understanding A+ Content's potential. Prioritize its regular update and ensure it aligns with your brand's evolving story.

2. A+ Premium: Taking It a Notch Higher

A step above A+ Content, A+ Premium allows for more immersive storytelling through high-quality videos, 360-degree images, and interactive content.

What Brands Often Get Right: The best brands seamlessly blend narrative with product USPs, creating a holistic shopping experience.

Where Brands Miss the Mark: Not all leverage the full range of multimedia tools available, leading to less engaging product pages.

Action Point for Brands: Consider the A+ Premium offering as an interactive digital showroom. Use it to its fullest potential to engage and captivate potential customers.

3. Infographics: Quick Insights and Easy Digestion

Infographics can break down complex product features into bite-sized, easily digestible visuals, making them a favorite among Amazon shoppers.

What Brands Often Get Right: Effective brands leverage infographics to visually convey product benefits, making complex details accessible.

Where Brands Miss the Mark: Some brands either overcrowd their infographics with excessive information or use low-quality visuals, deterring potential customers.

Action Point for Brands: Strike a balance between information and design in your infographics. Prioritize clarity and visual appeal.

4. Content's Power to Convert: Beyond Aesthetics

Good content isn’t just about looking pretty—it's a potent tool to increase sales. On Amazon, enriched content can significantly boost conversion rates by providing customers with the information they need to make informed buying decisions.

What Brands Often Get Right: Successful brands recognize the direct correlation between high-quality content and increased sales. They invest in continual content updates and monitor their impact on sales.

Where Brands Miss the Mark: Some view content merely as a static requirement, failing to iterate and innovate based on customer feedback and sales data.

Action Point for Brands: Monitor the ROI of your content efforts. Use analytics to refine and adapt, always aiming to improve conversion rates.

Conclusion:

Crafting impactful content on Amazon isn't just about ticking boxes; it's an art backed by strategy. By understanding and utilizing tools like A+ Content, A+ Premium, and infographics, brands can stand out in the Amazon marketplace, driving both visibility and sales. Remember, on this vast platform, it's not just about being seen—it's about being remembered and chosen, time and again.

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