Jason Landro Featured in Amazon Ads’ Ad Intel Series
Nectar Co-CEO and Co-founder Jason Landro was featured by Amazon Ads in its Ad Intel series, a format built to spotlight expert perspectives on how brands can improve advertising performance on Amazon. In the article, “Ad Intel: 5 Amazon shopping event advertising tips from Nectar,” Jason shares a more strategic view of event marketing. One that goes beyond simply showing up for Prime Day or holiday peaks and focuses instead on building profitable momentum before, during, and after major shopping moments. The piece was published on July 22, 2025.
He also outlines five key principles for stronger Amazon event performance: developing a lead-in strategy before the event, defining success beyond ROAS, using real-time signals to optimize during the event, remarketing after the event, and conducting a thorough after-action review to improve future performance. The throughline is clear. The best event strategies are not built around short-term spikes alone. They are built around insight, timing, and a clearer understanding of what actually drives lasting growth.
For brands navigating high-stakes retail moments like Prime Day, Prime Big Deal Days, Black Friday, and Cyber Monday, the article offers a practical framework for thinking more strategically about advertising investment, profitability, customer acquisition, and post-event follow-through. It is a strong example of the approach Nectar brings to marketplace growth. Combining data, media, and business context to help brands make better decisions on Amazon.
Read the full article here.
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